Storytelling Engine: A Focused Storytelling Sprint
£3,500 + VAT · Four to six weeks · Remote
Every premium brand has a story worth telling. Most just haven’t found the right way to tell it yet — one that travels, that puts the brand in conversation with the right people, and that keeps working long after it’s been set in motion.
The Storytelling Engine is a focused sprint that finds that story and builds the vehicle for it. The approach is editorially led and PR-brained, which means every idea is shaped around what will genuinely resonate with an audience, not just what sounds good in a brand document.
The result is one signature storytelling idea, fully conceived and ready to brief — it’s the creative move that builds awareness, earns the right associations and makes your brand mean something to the people who matter most to it.
Who it’s for
Premium, design-led brands that have strong positioning but haven’t yet found their signature story. Brands that know they should be in conversation with a certain world — a community of people, a cultural moment, a set of values — but aren’t sure how to get there.
You’ll recognise this if your content feels busy but not purposeful; if the brand isn’t yet associated with the people or ideas it should be, or f you sense there’s a more interesting story to tell — you just haven’t found the right format or frame for it yet.
The approach
This work is story-led and editorially driven. That means starting with the question a good journalist would ask: what is this brand’s most compelling truth, and who needs to hear it?
From there, we find the storytelling vehicle that fits — the format and framework that will carry the story furthest. Often that’s a conversation series that puts the brand alongside the voices its audience already trusts. Sometimes it’s a creative platform that reframes something ordinary as something worth paying attention to. Always, it’s something with the potential to travel beyond the brand’s own channels.
Central to this is thinking carefully about community — specifically, the tastemakers, collaborators and cultural figures who should be part of your brand’s story. Not as influencers to be managed, but as the right people to be in genuine conversation with. Getting that right is often what separates a story that stays within a brand’s existing audience from one that reaches entirely new ones.
What you get
One signature storytelling idea — fully conceived, named and built out in enough detail to brief a team, approach a partner or take straight to commissioning.
This includes the editorial rationale behind it: why this story, why this format, why these people. And a clear picture of the community your brand should be building around it — who belongs in that world and why, framed as creative fit rather than audience metrics.
Everything is documented in a single, practical storytelling engine. It’s something you can hand to anyone and they will immediately understand not just what to make, but why it matters.
How it works
This is a focused, collaborative sprint typically completed over four to six weeks. The pace is shaped around what the work needs — immersion, thinking time, creative development and a clear handover — rather than a fixed weekly structure.
The process is intentionally lean: no endless workshops or check-ins. Just the right conversations at the right moments, and the space in between to do the thinking properly.
Why this isn’t
This is storytelling strategy and direction, not execution. You leave with a fully conceived idea and everything needed to brief someone else to bring it to life — an agency, a producer, a freelance editor. The making sits with you.
It’s also not influencer management. The community thinking here is about identifying who belongs in your brand’s story and why — the relationships, fees and logistics are yours to own.
What it matters
Brand storytelling is one of the hardest things to justify and one of the most important things to get right. It doesn’t show up cleanly in a dashboard — but it’s what builds the awareness, affinity and word of mouth that makes everything else work harder.
The brands that grow with real momentum — that become genuinely known and genuinely loved — are almost always the ones with a clear, compelling story being told consistently in the right places to the right people. This sprint is how you build that.
Investment
The Storytelling Engine
£3,500 + VAT
The final scope and investment may vary for larger teams or multi-stakeholder businesses.
The Full Story
The Storytelling Engine pairs naturally with Applied Brand Positioning — one defines what your brand stands for, the other builds the story that brings it to life. Taken together as The Full Story, both projects are available for £5,800 + VAT.
Next Steps
Get in touch to talk through whether the Storytelling Engine is right for where your brand is now.
Email me to arrange a short introductory call.