The Brand Message Architecture Project
A strategic messaging system designed to power paid, owned and earned channels.
The Brand Message Architecture Project is a fixed-scope strategic project that brings clarity and structure to how your brand communicates. It sits above campaigns, channels and execution, translating your brand story into a clear, usable messaging system that teams, agencies and partners can confidently work from.
When strong brands need greater clarity
This work is for founder-led consumer brands who:
Believe in their values-based product and messaging
Are actively investing in marketing, PR or growth drivers
Feel their message is inconsistent across marketing channels
See effort increasing, but impact not compounding
Want clarity before they amplify further
If marketing feels busy or dependent on founder input, it usually signals an opportunity to streamline how the brand is communicated; creating shared clarity that empowers teams to move faster, make confident decisions, and get more from every marketing effort.
Turning your brand story into a messaging system
The Brand Message Architecture Project defines how your brand story works — not just what it says.
This project translates the intuition, values and positioning behind your brand into a usable, structured messaging system that aligns PR, paid media, content and campaigns. It provides a clear framework that empowers teams to make decisions confidently and ensures every piece of marketing amplifies the brand.
This is not storytelling as content, but storytelling as infrastructure.
What this work delivers
A clear, practical framework that turns your brand story into messaging your team and partners can confidently use. Typically, the output includes:
Core brand story — a concise narrative connecting who you serve, the problem you solve, and the impact you deliver, with tone and personality guidance.
Story pillars & proof points — the 3–5 key themes you consistently lead with and the evidence that supports them.
Message hierarchy — the backbone of your messaging: what to communicate first, what supports it, and what can be deprioritised.
Audience-specific story angles — how the story flexes for different audiences without fragmenting the core brand story.
Owned, earned & paid guidance — strategic advice on applying your messaging across PR, content, social, and paid channels. Highlighting opportunities to showcase pillars and key benefits at the right stage of the customer journey, giving campaigns and launches a framework to land consistently and effectively.
All outputs are concise, written in plain-English, and designed to be easy for your team to implement across all communications.
Why this work matters
Without a clear story architecture PR fails to land key messages, paid creative underperforms, content feels disconnected, teams interpret differently and founders remain the bottleneck.
With this project in place, campaigns land more clearly, agencies align faster, channels reinforce each other, marketing spend works harder and teams feel empowered that they’re making the right decisions.
This is the difference between having a story and having a story that is used to its maximum potential.
What this is, and isn’t
This is:
Strategic, upstream work
A reusable system
The layer that marketing & PR draw from
This is not:
A rebrand
Ongoing communications support
Copywriting or execution
Campaign-by-campaign messaging
If you’re looking for delivery, I can recommend trusted partners; this work exists to make that delivery more effective.
How it works
Fixed scope
Fixed timeline (typically 2-3 weeks)
No ongoing execution
We work collaboratively but efficiently to create something rigorous, usable and genuinely clarifying.
Who this is best suited for:
This work is best for:
Founder-led consumer brands beyond the early stage
Brands preparing for launches, campaigns or growth phases
Teams working with PR, paid media, social or creative partners
Businesses where messaging inconsistency is already costing time or causing confusion
If nothing is happening yet, this work will feel premature. If plenty is happening, it will feel like relief.
Investment
Brand Message Architecture projects typically start from £3,000 + VAT depending on scope.
If you’re already investing in growth marketing, paid social or PR, this work ensures what you’re doing is aligned and effective.
Next steps
If you’d like to explore whether this framework could strengthen your brand, get in touch for a short intro call.
Liz Simpson, Co-founder, Kip Hideaways:
"SO brilliant. Fascinating; Elizabeth nailed Kip and highlighted loads of opportunities, some of which we’ve talked about but never had the brain space or resource to do, others great new ideas that I’d love to get moving on.”
Boris Bijlstra, Co-founder, Hubby eSim: