Brand Message Architecture

A strategic messaging system that brings coherence across paid, owned and earned channels.

The Brand Message Architecture project is a fixed-scope strategic project that brings clarity to how your brand communicates. It sits above campaigns and execution, translating your brand story into a clear, usable structure that teams, agencies and partners can confidently work from.

This work is particularly valuable when a brand is growing, evolving, or being communicated by more people — and the story needs stronger foundations to remain consistent.

When strong brands need greater clarity

This work is for founder-led consumer brands who:

  • Believe deeply in their product, values and aesthetic

  • Are actively investing in marketing, PR or growth

  • Feel their message has become inconsistent as activity increases

  • See effort rising, but impact not compounding

  • Want clarity before they amplify further

If marketing feels busy or overly dependent on founder input, it often signals an opportunity to streamline how the brand is communicated — creating shared clarity that empowers teams to move faster, make confident decisions, and get more from every marketing effort.

Turning your brand story into a messaging system

The Brand Message Architecture Project defines how your brand story works — not just what it says.

This project translates the intuition, values and positioning behind your brand into a usable, structured messaging system that aligns PR, paid media, content and campaigns. It provides a clear framework that empowers teams to make decisions confidently and ensures every piece of marketing amplifies the brand.

This is not storytelling as content, but storytelling as infrastructure.

What this work delivers

A clear, practical framework that turns your brand story into messaging your team and partners can confidently work from. Typically, the output includes:

  • Core brand story — a concise narrative connecting who you serve, the problem you solve, and the impact you deliver, with tone and personality guidance.

  • Story pillars & proof points — the 3–5 key themes you consistently lead with and the evidence that supports them.

  • Message hierarchy — the backbone of your messaging: what to communicate first, what supports it, and what can be deprioritised.

  • Audience-specific story angles — how the story flexes for different audiences without fragmenting the core brand story.

  • Owned, earned & paid guidance — strategic guidance on how your messaging should show up across PR, content, social and paid activity, clarifying which pillars and benefits should lead at different stages of the customer journey, and giving campaigns and launches a clear framework to land consistently.

All outputs are concise, written in plain-English, and designed to be easy for your team to implement across all communications.

Why this work matters

Without a clear story architecture PR fails to land key messages, paid creative underperforms, content feels disconnected, teams interpret differently and founders remain the bottleneck.

With this project in place, campaigns land more clearly, agencies align faster, channels reinforce each other, marketing spend works harder and teams feel empowered that they’re making the right decisions.

This is the difference between having a story and having a story that is used to its maximum potential.

What this is, and isn’t

This is:

  1. Strategic, upstream work

  2. A reusable system

  3. The layer that marketing & PR draw from

This is not:

  • A rebrand

  • Ongoing communications support

  • Copywriting or execution

  • Campaign-by-campaign messaging

If you’re looking for delivery, I can recommend trusted partners; this work exists to make that delivery more effective.

Who this is best suited for:

This work is best for:

  • Founder-led consumer brands beyond the early stage

  • Brands preparing for launches, campaigns or growth phases

  • Teams working with PR, paid media, social or creative partners

  • Businesses where messaging inconsistency is already costing time or causing confusion

If nothing is happening yet, this work will feel premature. If plenty is happening, it will feel like relief.

How it works

  • Fixed scope

  • Fixed timeline (typically 2-3 weeks)

  • No ongoing execution

We work collaboratively but efficiently to create something rigorous, usable and genuinely clarifying.

Investment

Brand Message Architecture projects typically start from £2,950 + VAT (£3,540 incl. VAT) depending on scope.

If you’re already investing in growth marketing, paid social or PR, this work ensures what you’re doing is aligned and effective.

Next steps

If you’d like to explore whether this framework could strengthen your brand, get in touch for a short intro call.

Enquire now

Liz Simpson, Co-founder, Kip Hideaways:

"SO brilliant. Fascinating; Elizabeth nailed Kip and highlighted loads of opportunities, some of which we’ve talked about but never had the brain space or resource to do, others great new ideas that I’d love to get moving on.”

Boris Bijlstra, Co-founder, Hubby eSim:

“Elizabeth’s experience in comms helped us craft a narrative around our vision that significantly strengthened our pitch towards potential customers, investors and employees. We knew who we were before, but now we’re far better at explaining it.”