Up next in my interview series with inspiring creatives, I catch up with hotel photographer and videographer Chloé Mignard, whose work includes commissions for such luxury brands as Belmond, Aman, Raffles and Beaumier.

If you want to build a leading brand in today’s hyper-connected world, you need to look at how to build meaning into your product offering. So what does cultural marketing really mean, and why is it important?

Tina Marinaki, the visionary behind the eye-catching Instagram account @Athens_Surreal, shares her creative influences and explains why imagination is essential to unlocking the power of AI.

Here’s why the Barbour x FARM Rio collaboration is the fashion collaboration of the season — where British heritage meets bold Brazilian spirit.

A new interview series with inspiring creatives. First up is photographer and floral artist, Joe Horner.

In PR, first impressions are everything, so here’s a comprehensive guide to what makes a good founder photo for PR use.

Why building a strong community is essential to e-commerce success.

The pursuit of revenue can sometimes feel at odds with what you stand for. How do you drive those all-essential sales, without it feeling… well, just a bit icky?

Why your small e-commerce lifestyle business needs a communications strategy (and it might not be what you think).

Some hot tips on how locking in some impactful pre-launch tactics can turbo charge your next marketing campaign.

Ready to just “get some PR”? It’s not that easy. But fear not. Here’s how to set strong foundations, before you move to planning your first PR campaign.