In PR, first impressions are everything, so here’s a comprehensive guide to what makes a good founder photo for PR use.

Why building a strong community is essential to e-commerce success.

The pursuit of revenue can sometimes feel at odds with what you stand for. How do you drive those all-essential sales, without it feeling… well, just a bit icky?

Why your small e-commerce lifestyle business needs a communications strategy (and it might not be what you think).

Some hot tips on how locking in some impactful pre-launch tactics can turbo charge your next marketing campaign.

Ready to just “get some PR”? It’s not that easy. But fear not. Here’s how to set strong foundations, before you move to planning your first PR campaign.