As we head into 2026, awareness is no longer just about channels or reach — it’s shaped by people. Discover how a people-first approach can help premium travel, lifestyle, and e-commerce brands build trust, clarify their message, and foster a loyal community of advocates.

Merch can be a smart addition to a brand strategy — or a missed opportunity. This piece explores why some brands create genuinely covetable merchandise, while others struggle to make it feel meaningful. It looks at the role of identity, values and community in making merch work.

If your marketing strategy keeps getting pushed aside, you’re not alone. This one-day workshop gives you the space to step back, get organised and create a realistic plan for your 2026 marketing communications. Think clarity, structure and a lot less scrambling.

Hosting is having a moment. Brands are embracing real-life connections, creating meaningful community moments, and finding joy in bringing people together — building relationships that digital alone can’t replicate.

Up next in my interview series with inspiring creatives, I catch up with hotel photographer and videographer Chloé Mignard, whose work includes commissions for such luxury brands as Belmond, Aman, Raffles and Beaumier.

Tina Marinaki, the visionary behind the eye-catching Instagram account @Athens_Surreal, shares her creative influences and explains why imagination is essential to unlocking the power of AI.

Here’s why the Barbour x FARM Rio collaboration is the fashion collaboration of the season — where British heritage meets bold Brazilian spirit.

A new interview series with inspiring creatives. First up is photographer and floral artist, Joe Horner.

Why building a strong community is essential to e-commerce success.