Why Your Business Needs a Communications Strategy
There just aren’t enough hours in the day.
A familiar feeling for all of us, but if you’re the founder of a small, e-commerce lifestyle business, this can feel particularly painful. You’ll likely be juggling a huge variety of tasks, from troubleshooting an issue at the warehouse to having to emergency unblock the company credit card so the Facebook ads don’t stop working, and that’s on top of answering customer queries via DM, and planning the next product launch…
It’s very, very difficult to take the time out to nail down a communications strategy, when the quantity of essential daily tasks needed to keep your small business running is all-consuming. But how much is not having a communications strategy costing you? No clear brand communications strategy can lead to:
Difficulty with decision making
Ineffective tactics
Wasted time and money
Untapped potential
Missed opportunity
Finding the right person (full disclosure: that may or may not be me) to help you build an outsourced communications strategy can be the key to achieving all those heartfelt dreams you have for your consumer brand this year. A strong strategy should enable you to:
Achieve growth in a way that sparks joy, and is true to your brand values
Bring to life the unique aspects of your product in an inspiring way
Drive sales without compromising your brand credentials
Identify your true priorities
Facilitate decision making
Sleep easy — knowing you have a plan in place that’s keeping you on track
Want to know more? Take a look at my brand positioning package here.