Stories that take brands places
I work with design-led consumer brands seeking greater clarity in how they communicate as they grow.
With twenty years across brand, PR and communications, including time with teams in London, Sydney and LA, I help translate instinctive brand thinking into clear, compelling stories that hold together across every touchpoint.
My approach is collaborative and considered. I bring structure and focus to brand thinking, and care as much about protecting what makes a brand distinctive as I do about sharpening how it communicates.
Three focused services to define what your brand stands for, shape how it shows up, and ensure key moments land with impact.
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Applied Brand Positioning
Defines what your brand stands for and how it should be communicated — turning instinct and experience into a clear, usable positioning framework. It brings structure, consistency and confidence to your messaging across PR, content and campaigns, so your brand can grow without losing clarity.
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The Storytelling Engine
A focused sprint to define the cultural space your brand belongs in, and build the storytelling system that keeps it alive over time. It translates positioning into a clear, repeatable way of showing up — shaping the conversations your brand is part of and the people it is associated with.
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The Launch Narrative
A strategic project that defines how your next launch should enter the world — shaping the story, angle and framing that determine how it is understood, shared and talked about. It ensures your launch lands with clarity and reaches beyond your existing audience.
The brands that grow with momentum are the ones with clear positioning, consistent storytelling, and well-shaped moments.
Kuba Wieczorek, Co-founder, Eve Sleep
“Elizabeth built on the brand positioning we created and turned it into an actionable strategy full of engaging brand storytelling. There is no way that Eve Sleep would have become the brand it was without her.”
Tamara Lohan MBE, Co-founder, Mr & Mrs Smith
“Elizabeth's super power is the development and execution of story-led campaigns that not only drive sales but are also characterised by a profound commitment to integrity. She is a joy to work with.”
Liz Simpson, Co-founder, Kip Hideaways
“We loved working with Elizabeth on the creation and launch campaign of Kip Hideaways' gift cards, and on our brand positioning. She absolutely nailed the brief of both, coming up with brilliant content and creative ideas. I would recommend her so highly and hope we can work with her again in the future.”