Content strategy
Make more of the stories you already have
Remote · 2-4 weeks
You know your business inside out. You have ideas, expertise, projects and stories worth sharing. But knowing what to say, where to say it and how to keep showing up consistently can be another matter entirely.
This focused content strategy is designed for small, founder-led businesses that want to take a more thoughtful and effective approach to their communications, without the need for a big marketing team or budget.
Together, we'll develop an editorial direction and practical content plan that builds your reputation, reaches the right people and supports your business goals.
What we’ll work on
Every business is different, but a typical project includes:
Discovery and direction: Understanding your business, audiences, ambitions and what you want your content to achieve.
Content pillars: Defining the key themes and stories that will shape your communications.
Channel strategy: Establishing the role of each channel, whether that's Instagram, LinkedIn, your blog or email.
Content formats and ideas: Identifying interesting, repeatable ways to share your expertise, projects, products and stories.
Content planning: Recommendations on frequency, priorities and a manageable editorial calendar.
Making more of what you have: Finding opportunities to repurpose existing content and turn one idea into stories for different channels.
What you’ll come away with
A tailored content strategy and practical editorial plan that gives you a framework for creating content with purpose, rather than simply posting for the sake of it.
You'll know what to focus on, how your channels work together and how to make the most of the time and resources available to you.
The strategy is designed for you or your team to put into practice. I develop the thinking, direction and plan, rather than producing or managing the content itself.
Who it’s for
Independent, founder-led businesses that want to build their reputation and attract the right audiences through more considered storytelling.
Particularly suited to design-led brands and businesses across interiors, lifestyle, travel, hospitality and consumer products.
How it works
We start with a discovery session and a review of your existing communications, content and business objectives.
From there, I'll develop a tailored strategy, which we'll review together before I hand over your final recommendations and content plan.
Projects are typically completed over 3–4 weeks, with the scope shaped around your business, channels and priorities.
Let’s talk
No retainer. No minimum commitment.
If you're looking for a more strategic approach to your content, I'd love to hear about your business and what you're hoping to achieve.