About
I’ve spent 15 years working in-house for some of the UK’s best-known start-ups and scale-ups. I was global head of PR for boutique hotel booking service Mr & Mrs Smith for four years (incredible for the behind-the-scenes hotel access; ruinous for the personal travel budget), and the first communications hire for London-based startup Eve Sleep.
Most recently, I was brand lead and head of communications & PR for heritage British luggage maker Antler, where I repositioned the brand, created cross-channel campaigns, landed top-tier press and influencer coverage, and launched the business to press in the US & Australia.
On a more personal note, some of my favourite things include: boutique hotels, flea markets, fresh air, anything Italian, contemporary fiction, places I haven’t been to before, a bold stripe.
I’ve lived and worked in London, Sydney and Los Angeles, and studied in Toulouse and Milan.
Brand partnerships & campaigns
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![Mr & Mrs Smith collaboration with Olivia von Halle]()
Mr & Mrs Smith x Olivia von Halle
Uniting two luxury brands with shared values, the Mr & Mrs Smith x Olivia von Halle gift card collaboration delivered press coverage in Tatler, Harper’s Bazaar, Condé Nast Traveller and other top tier press targets, whilst bringing in sales that surpassed the global target.
Image credit: Mel Yates for Mr & Mrs Smith
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![Eve Sleep collaborates with Mojo Studio]()
Eve Sleep x Mijo Studio
A product design collaboration between Eve Sleep and Danish-Norwegian design duo MIJO Studio secured press coverage in ELLE Decoration and Living etc, amongst other national press titles, whilst elevating Eve’s design credentials.
Image Credit: @KubaWieczorek for Eve Sleep
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![Mr & Mrs Smith by photographer Polly Brown]()
Mr & Mrs Smith x Polly Brown
With the aim of bringing back an ownable visual identity for Mr & Mrs Smith, I brokered a project with photographer Polly Brown, who shot a set of award-winning hotels for the brand. This led to her later being commissioned for Mr & Mrs Smith’s coffee table guidebook — the World’s Sexiest Bedrooms.
Image Credit: @PollyHoliday for Mr & Mrs Smith
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![Mr & Mrs Smith Hotel Awards]()
MR & MRS SMITH HOTEL AWARDS
To build the brand and engage member hotels, the Mr & Mrs Smith Hotel Awards celebrated the world’s most innovative luxury properties. I led the global PR plan across the UK, US, Australia, Hong Kong and Singapore, and project managed the London-based party for 500 people.
Image credit: Images featured shot by @PollyHoliday
PROFESSIONAL EXPERIENCE
Four years as Head of Communications at Antler — the heritage British luggage maker.
Over two years as Head of Communications at Eve Sleep — the mattress maker and sleep brand.
Four years as Global Head of PR at Mr & Mrs Smith — the travel club for hotel lovers.
Let’s work together.
I’d love to hear from you. I’m based in Oxford, work remotely nationwide, and regularly travel to London.
Email me at hello@elizabethrhodes.uk or complete the form and I’ll come back to you to arrange a time to chat.