About

I’m a senior brand communications consultant with over 15 years’ experience helping ambitious travel and lifestyle brands define their story, sharpen their positioning, and connect with the audiences that matter.

I bring a 360° perspective to every project, combining brand strategy, PR, and content to deliver communications that drive commercial growth. My approach is shaped by an international career — living and working in London, Sydney, and Los Angeles — and years of experience leading global comms for brands like Mr & Mrs Smith, Antler, and Eve Sleep.

I’ve worked closely with founders of some of the UK’s most exciting start-ups and scale-ups, helping them turn bold ideas into standout brands. Clients include Kip Hideaways, Yawn, and Colours of Arley, and I specialise in supporting small, innovative, and direct-to-consumer businesses who are ready to make a bigger impact.

If you’re looking for a consultant who combines strategic insight with hands-on experience — and who knows how to turn a great story into growth — I’d love to help you get there.