Brand positioning package for small brands with big ambitions

This brand positioning package is for you if you’re an established brand and small business with a clear identity but want to refresh or tighten your brand messaging. You’re ready to set the foundations for strategic, efficient and impactful marketing and drive ambitious growth. 

We’ll define exactly who you are, what you do, and crucially, why you do it. We’ll clarify your vision, mission and purpose, brand values and pillars, and then I’ll take it one step further to set out strategic recommendations for how this fresh messaging can be brought to life through the tactics and marketing channels that are most relevant for your business. 

With this project we will…

  1. Establish exactly why you’re different to your competitors

  2. Elevate your storytelling to inspire and engage your audience

  3. Crystallise customer benefits to increase sales and conversion

  4. Identify your unique customer persona, facilitating marketing planning

  5. Clarify how to bring your brand ‘world’ to life to amplify reach and awareness

This is for you if…

  1. You’re currently making marketing decisions based on gut instinct

  2. You find it hard to say what’s unique about your business, concisely

  3. Your wider team and external consultants sometimes struggle to ‘get it’

  4. You’re in the business of building a premium brand that people want in their life and don’t just need 

  5. You have a good idea of what your brand stands for, but haven’t gone through the process of defining this for your various audiences

Without clear brand messaging, you risk…

  1. Failing to catch the attention of potential partners and customers so they look elsewhere 

  2. Spending money on marketing tactics that don’t align with your values

  3. Wasting time creating inconsistent new decks and presentations that under-deliver 

  4. Overlooking marketing and partnership opportunities that would contribute to business growth

What this package isn’t…

This isn’t about your visual brand identity or design. We will discuss visuals where it’s relevant to your communications positioning, but this isn’t about changing your logo, brand colour palette or setting a creative direction — our focus is firmly on communications positioning and key messages.