Brand positioning package for small businesses with big ambitions
Whether you’re just starting out or a few years in, your brand’s story matters — and it deserves to be told with clarity and confidence. This package is designed for travel and lifestyle brands ready to define (or redefine) their positioning and build a strong foundation for strategic, sustainable growth.
Together, we’ll uncover the heart of your brand: who you are, what you do, and why it matters. We’ll shape your vision, mission, purpose, values, and brand pillars so you can communicate your story with focus and impact.
You’ll also receive clear, actionable recommendations on how to bring your refreshed messaging to life — using the right channels and tactics to reach the audiences who matter most.
What you’ll gain
Define what sets you apart from competitors with precision
Elevate your storytelling to inspire and emotionally engage your audience
Sharpen your customer benefits to boost sales and conversions
Identify your ideal customer persona to streamline marketing planning
Outline how to activate your brand’s unique ‘world’ to increase reach and awareness
You’re a perfect match if…
You’re making marketing decisions based on gut instinct, not clear strategy
You struggle to clearly articulate what makes your business unique
Your team and external partners find your messaging inconsistent or unclear
You want to build a premium, aspirational brand that customers actively seek, not just need
You have a sense of your brand’s values but haven’t yet fully defined them
The hidden cost of unclear messaging
Missing out on attracting customers and valuable partners
Wasting budget on marketing that doesn’t align with your true brand
Creating inconsistent communications that confuse your audience
Overlooking opportunities for growth and partnerships that fit your brand
Ready to elevate your brand?
Drop me a quick email to arrange an introductory call.
The power of clear positioning
Clear, focused brand positioning is the crucial first step toward building a powerful brand that stands out — not just on paper, but in the hearts and minds of your audience. It streamlines decision-making, aligns your team, and fuels efficient marketing that drives measurable growth.
What’s not included (so you know what to expect)
This is not a visual brand identity redesign (logo, colour palette, creative direction). While we’ll touch on visuals where relevant to messaging, the focus is on your communication positioning and key messages. If you need a visual refresh, I can connect you with trusted creative partners.
Boris Bijlstra, Co-founder, Hubby eSim:
“Elizabeth’s experience in comms helped us craft a narrative around our vision that significantly strengthened our pitch towards potential customers, investors and employees. We knew who we were before, but now we’re far better at explaining it.”
Alex Mcmillan, Founder, Jewellery Box:
“We came away with a dramatic sharpening of the Jewellery Box brand — how and why we are different to our competitors. Elizabeth gave us lots of practical suggestions that we could implement — some quick wins and some longer burns — as well as comms language and tone we can use to self assuredly put across what Jewellery Box is all about to our fans, new and old.”
Liz Simpson, Co-founder, Kip Hideaways: