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    <loc>https://elizabethrhodes.uk/blog</loc>
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    <lastmod>2026-03-19</lastmod>
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    <loc>https://elizabethrhodes.uk/blog/when-luxury-travel-meets-cinematic-storytelling-what-brands-can-learn-from-belmonds-collaboration-with-baz-luhrmann</loc>
    <changefreq>monthly</changefreq>
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    <lastmod>2026-03-29</lastmod>
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      <image:title>Notes - When luxury travel meets cinematic storytelling: what brands can learn from Belmond's collaboration with Baz Luhrmann - Make it stand out</image:title>
      <image:caption>Catherine Martin and Baz Luhrmann</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/1773934045058-0EETJWFPMWEICZY71XED/Baz+Luhrmann.png</image:loc>
      <image:title>Notes - When luxury travel meets cinematic storytelling: what brands can learn from Belmond's collaboration with Baz Luhrmann - Make it stand out</image:title>
      <image:caption>Baz Luhrmann for Belmond</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/00993f75-a427-4f4e-9844-3b16a799c13c/Catherine+Martin+for+Belmond.png</image:loc>
      <image:title>Notes - When luxury travel meets cinematic storytelling: what brands can learn from Belmond's collaboration with Baz Luhrmann - Make it stand out</image:title>
      <image:caption>Costume designer Catherine Martin</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/most-brands-skip-positioning-entirely-and-its-the-root-of-almost-every-messaging-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-23</lastmod>
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  <url>
    <loc>https://elizabethrhodes.uk/blog/answers-on-a-postcard-from-laxmi-hussain</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-19</lastmod>
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      <image:title>Notes - Answers on a postcard… from artist Laxmi Hussain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/bedbf750-a7ba-483e-a56f-d1573bfb87b7/21.png</image:loc>
      <image:title>Notes - Answers on a postcard… from artist Laxmi Hussain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Notes - Answers on a postcard… from artist Laxmi Hussain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/84201d03-a836-4688-ad37-d5fad9649d95/25.png</image:loc>
      <image:title>Notes - Answers on a postcard… from artist Laxmi Hussain - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/why-the-strongest-brands-are-built-on-emotion-not-features</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/0c2fdd5d-8907-445b-96d5-e8cf3cf43dc3/aesop.png</image:loc>
      <image:title>Notes - Why the strongest brands are built on emotion, not features - Make it stand out</image:title>
      <image:caption>An Aēsop take on the world</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/what-if-awareness-started-with-people-not-platforms</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-31</lastmod>
    <image:image>
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      <image:title>Notes - What if awareness started with people, not platforms? - Make it stand out</image:title>
      <image:caption>Time to throw open the doors to the studio</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/everyones-doing-merch-but-should-they-be</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/78815a88-9138-4c35-ba5a-40cb44130470/Screenshot+2026-01-10+at+15.29.03.png</image:loc>
      <image:title>Notes - Everyone’s doing merch — but should they be? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/a71e8f32-03c2-47a7-8a93-9d47e89b6239/Screenshot+2026-01-10+at+15.28.31.png</image:loc>
      <image:title>Notes - Everyone’s doing merch — but should they be? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/c57d3f7d-ded2-4e3c-a4d6-7732d874a04b/Screenshot+2026-01-10+at+15.27.23.png</image:loc>
      <image:title>Notes - Everyone’s doing merch — but should they be? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/c5b04b0a-7b6b-4786-92eb-de8259bc2c7f/Screenshot+2026-01-10+at+15.29.13.png</image:loc>
      <image:title>Notes - Everyone’s doing merch — but should they be? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/when-big-plans-keep-getting-pushed-aside-its-workshop-time</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/7b326767-0702-4cf2-99e0-aa65291823f0/17.png</image:loc>
      <image:title>Notes - When big plans keep getting pushed aside, it’s workshop time - Make it stand out</image:title>
      <image:caption>Move away from the overwhelm (but if temporarily placing your tablet on your face eases things slightly, please go ahead).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/e29c422d-1cf1-49a8-9ba3-8664847e3ae8/18.png</image:loc>
      <image:title>Notes - When big plans keep getting pushed aside, it’s workshop time - Make it stand out</image:title>
      <image:caption>Time to fill up that calendar, but not in a stressful way.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/hosting-is-having-a-moment-and-its-here-to-stay</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-12-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/2c7038eb-61e4-4f33-8348-f92ac23f7c5f/19.png</image:loc>
      <image:title>Notes - Hosting is having a moment, and it’s here to stay - Make it stand out</image:title>
      <image:caption>Keep it simple.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/ea11aa6d-6c02-4957-ab68-05ea324a3a48/20.png</image:loc>
      <image:title>Notes - Hosting is having a moment, and it’s here to stay - Make it stand out</image:title>
      <image:caption>Finger dipping — yes or no?</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/3606abdc-a752-4147-9f92-eae5fd1e409e/21.png</image:loc>
      <image:title>Notes - Hosting is having a moment, and it’s here to stay - Make it stand out</image:title>
      <image:caption>All in the presentation.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/answers-on-a-postcard-from-chlo-mignard</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-03-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/87f22a71-a8d5-403f-935a-762f66211752/12.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Chloé behind the lens</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/b075f04b-b949-405e-95b0-7a7fc8690acc/13.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/0f6163a4-431f-4661-9499-a02706da92b2/15.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Moments at Moroseta Homes</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/91151cc3-97dc-41aa-9593-0c8e30012b78/16.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Lily of the Valley — the luxury hotel a few minutes’ drive from Saint Tropez</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/f25126e0-e4dd-4d57-a622-b484c99f66f7/14.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Capturing the Belmond Andean Explorer</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/9a9df1ee-4bb3-4b6e-a51a-82c8b949a14e/17.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer Chloé Mignard - Make it stand out</image:title>
      <image:caption>Golden hour at Beaumier Hotels, by Chloé Mignard</image:caption>
    </image:image>
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  <url>
    <loc>https://elizabethrhodes.uk/blog/answers-on-a-postcard-from-the-creator-behind-athens-surreal</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-09-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/f05ec13f-b4b7-456c-8b90-4af6091295ae/Instagram+Grid+%281080+x+1350+px%29.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/25ee86a0-f88d-4623-9604-d5709a463335/12.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/633f0a51-0241-49ef-aad2-d832fe07673e/16.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/111193f3-1617-4d43-9ccc-2394f6d61043/13.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/67f33204-b979-4b97-94fc-1d7d641e0bbf/14.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/7292ecd6-1b69-41eb-b042-8c05adad0c16/17.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/e015fcf7-b624-44ff-b388-58d49aa5021c/15.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/6e7dff62-f893-41b8-bc9b-d80c147e1ad0/18.png</image:loc>
      <image:title>Notes - Answers on a postcard… from the creator behind Athens Surreal - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/why-everyones-talking-about-the-barbour-x-farm-rio-collaboration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-11-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/2b930d58-4728-4df9-aabb-e32fd667a847/IMG_2209.jpg</image:loc>
      <image:title>Notes - Why everyone’s talking about the Barbour x FARM Rio collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/e213db03-0a3c-481e-9449-b2bcd5f98ae4/IMG_2211.jpg</image:loc>
      <image:title>Notes - Why everyone’s talking about the Barbour x FARM Rio collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/6f017d4c-7341-4202-ae65-34443eb676d3/IMG_2208.jpg</image:loc>
      <image:title>Notes - Why everyone’s talking about the Barbour x FARM Rio collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/4547bc17-9079-4981-abb0-0ccd6211cf0e/Screenshot+2025-09-12+at+11.44.20.png</image:loc>
      <image:title>Notes - Why everyone’s talking about the Barbour x FARM Rio collaboration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/in-the-studio-with-joe-horner</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-08-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/05a39c94-3edb-4371-bbb9-2c29be595e2e/Instagram+Grid+%281080+x+1350+px%29.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/9fc1291e-fcd2-460b-af2e-54760fef8cfb/3.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/aff39f2d-5b11-4c64-91e0-319ad1f06ded/4.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/56d8689e-1fa7-4e35-8a70-b159d193ccda/5.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/be9c068a-8b1a-438a-884f-e61742f43835/6.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/643f9dd455dcfa74f6b228cb/66b50568-ca51-42df-b27e-7932c4566616/7.png</image:loc>
      <image:title>Notes - Answers on a postcard… from photographer and floral artist Joe Horner - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/why-community-building-should-be-the-foundation-of-your-e-commerce-marketing-strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-07-22</lastmod>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/tag/Strategy</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/tag/Ecommerce</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/tag/Community</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
  </url>
  <url>
    <loc>https://elizabethrhodes.uk/blog/tag/Marketing</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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